Shopping Offset

Shopping Offset dot com is an online resource for eco-conscious consumers to find sustainable business and services in the Seattle area. Founder Derik Hickling saw a need for such a resource after too many extensive Google searches for these like-minded shops. With a name, a slogan (“So, what are you going to do about it?”), and general vision for a web site, Derik approached me with the challenge of bringing his idea to life with an engaging brand identity and web site.

The Outcome

LeashAnchor has recently launched, and the marketing efforts are currently under way. The product is being tested by a handful of pet owners to see what works and what doesn’t, feed back coming through the Beta site. Leash Anchor feedback is also being gathered from pet store owners in regards to demand and retail display. Expect more developments from LeashAnchor soon!


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