RUVED Inc.

The Challenge
RUVED Inc is not your typical brand of herbal supplements. RUVED Inc bases their products and philosophy in Ayurvedic medicine, the oldest form of holistic medicine, which provides a unique offering in the supplement industry. While this 20 year company has a solid customer base, their approach also creates a hurdle for them, as Ayurveda is not widely known or understood in the American supplement market. I helped align their brand experience with their vision (“Ancient wisdom, modern lifestyle”), through product packaging and marketing.
The Approach
Strategy

Ayurveda for many is a lifestyle that has effects over time, and not exactly a quick fix for ailments. Similarly, consumers who are dedicated to natural supplements consider it part of their lifestyle too, and are always in search of the purest product. To attract new consumers, our approach would be to communicate how Ayurvedic principles align with consumers values, with a look that stands up to the top selling brands.


With a completely new approach to communicating the ayurvedic philosophy of their products, RUVED Inc has seen increased interest from new consumers. Retails stores are more willing to carry RUVED products, equipped with the information necessary to sell to their customers. Additionally, the new looks has re-energized their existing customer base. Ultimately, RUVED Inc is positioned to move forward with the strategy necessary to become a leading name in the natural supplement market.


The Outcome

With a completely new approach to communicating the Ayurvedic philosophy of their products, RUVED Inc has seen increased interest from new consumers. Retails stores are more willing to carry RUVED products, equipped with the information necessary to sell to their customers. Additionally, the new looks has re-energized their existing customer base. Ultimately, RUVED Inc is positioned to move forward with the strategy necessary to become a leading name in the natural supplement market.
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